SportsPro Insider Series: Social Media in Sports
Online, United Kingdom of Great Britain and Northern Ireland
22-23 July 2020
Sport focus: Multisports
Although the predicted acquisition of live sports rights hasn’t shifted over to social media platforms as anticipated their role in sports can’t be overlooked. Whether being used as a second screen mechanism during live broadcast or a medium to share highlights and original content everyone in sports needs to have a layered social media strategy for connecting with today’s modern fan.